retail-distribution-solution

Retail & Distribution Setup, Optimisation & Strategy Advisory

Building Profitable, Scalable Retail & Distribution Networks

From first channel appointment to nationwide optimisation — AYDAA helps you design, deploy, and scale high-performance retail and distribution ecosystems.

We combine strategy, structure, and execution to make retail and distribution a competitive advantage—not a cost center. Our interventions are data-led, market-rooted, and execution-oriented, not just PPT-driven.

Why AYDA Consulting

  • Domain experts with on-ground experience
  • Execution-backed advisory (not theoretical consulting)
  • India-specific market understanding
  • Scalable, practical, and measurable interventions
  • One partner across strategy → setup → optimisation

AYDAA – Helping you perform better.

Challenges We Solve

  • Low secondary sales despite strong primary dispatches
  • Inefficient distributor footprints and territory overlaps
  • High channel churn and low partner motivation
  • Poor demand visibility and weak last-mile execution
  • Rising costs with stagnant market reach

Growth stalls not due to product or price—but due to distribution design.

Who We Work With

  • Manufacturing companies (B2B & B2C)
  • Emerging brands scaling nationally
  • Legacy businesses restructuring channels
  • New product launches & market expansions
  • PE-backed or growth-stage enterprises

What we do?

Retail & Distribution Strategy Design

  • •Market & channel assessment (urban / semi-urban / rural)
  • •Ideal distributor & retailer footprint planning
  • •GTM (Go-To-Market) and route-to-market strategy
  • •Channel economics & margin structure design
  • •Primary–secondary–tertiary sales alignment

 


Channel Partner Setup & Expansion

  • •Distributor / dealer identification & onboarding framework
  • •Partner selection criteria & due diligence
  • •Territory mapping & beat planning
  • •Distributor ROI & working capital optimisation
  • •SOPs for appointment, activation & scale-up

 


Sales Structure & Coverage Optimisation

  • •Sales hierarchy & role clarity (ASM, RSM, TSM, etc.)
  • •Retail coverage norms & productivity benchmarks
  • •Frequency, reach & strike-rate improvement
  • •Sales incentive & variable pay linkage
  • •Headcount rationalisation vs market potential

 


Retail Execution Excellence

  • •In-store visibility & merchandising strategy
  • •Outlet classification & retail segmentation
  • •Scheme design & channel motivation programs
  • •Field force effectiveness improvement
  • •Compliance & discipline frameworks
 

Distribution Cost & Performance Optimisation

  • •Distribution cost-to-serve analysis
  • •Logistics, warehousing & secondary freight optimisation
  • •Distributor performance scorecards
  • •Slow-moving & inventory ageing correction
  • •Data dashboards for real-time decision-making

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